They're gr-r-reat! Introduction to the special issue

Authors: Brown, Stephen; Ponsonby-McCabe, Sharon

Source: Journal of Marketing Management, Volume 29, Numbers 1-2, 1 January 2013 , pp. 1-4(4)

Publisher: Routledge, part of the Taylor & Francis Group

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Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0267257X.2012.762184

Affiliations: University of Ulster,

Publication date: January 1, 2013

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