Publisher: Routledge, part of the Taylor & Francis Group
Service integration and coordination in a complex world
Aitken, Robert; Stringer, Carolyn; Ballantyne, David
Evolving service for a complex, resilient, and sustainable world
Lusch, Robert F.; Spohrer, James C.
Service co-creation and value realisation
Hilton, Toni; Hughes, Tim; Chalcraft, David
Conceptualising value co-creation: A journey to the 1970s and back to the future
Chen, Tom; Drennan, Judy; Andrews, Lynda
The co-creative practice of forming a value proposition
Kowalkowski, Christian; Persson Ridell, Oscar; Röndell, Jimmie G.; Sörhammar, David
Market solutions: Breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert; Cova, Bernard
Managing and measuring value co-creation in business-to-business relationships
Lambert, Douglas M.; Enz, Matias G.
Institutional expertise in the Service-Dominant Logic: Knowing how and knowing what
Purvis, Martin K.; Purvis, Maryam A.
Gender, design and marketing: How gender drives our perception of design and marketing
Interpreting consumer choice: The behavioral perspective model
Conducting research with children and adolescents: Design, methods and empirical cases