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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 28, Numbers 11-12, 1 October 2012

Constituting Marketing and Customer Experiences
pp. 1243-1248(6)
Authors: Tadajewski, Mark; Hewer, Paul

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Re-examining the deployment of market orientation in the public leisure sector
pp. 1249-1269(21)
Authors: Hodgkinson, Ian R.; Hughes, Paul; Hughes, Mathew

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Consumer scapegoating during a systemic product-harm crisis
pp. 1270-1290(21)
Authors: Gao, Hongzhi; Knight, John G; Zhang, Hongxia; Mather, Damien; Tan, Lay Peng

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Brand personality inference: The moderating role of product meaning
pp. 1291-1304(14)
Authors: Kum, Doreen; Bergkvist, Lars; Lee, Yih Hwai; Leong, Siew Meng

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The sadness of lives and the comfort of things: Goods as evocative objects in bereavement
pp. 1331-1353(23)
Authors: Turley, Darach; O'Donohoe, Stephanie

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Individual and contextual influences on the affective commitment of retail salespeople
pp. 1377-1398(22)
Authors: Simintiras, Antonis; Watkins, Alan; Ifie, Kemefasu; Georgakas, Konstantinos

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The servicescape: The social dimensions of place
pp. 1399-1418(20)
Author: Johnstone, Micael-Lee

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Fear appeals in anti-smoking advertising: How important is self-efficacy?
pp. 1419-1437(19)
Authors: Manyiwa, Simon; Brennan, Ross

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The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products
pp. 1438-1463(26)
Authors: Krystallis, Athanasios; Vassallo, Marco; Chryssohoidis, George

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Extending the theory of metaphor in marketing: The case of the art gallery
pp. 1464-1485(22)
Authors: Rentschler, Ruth; Jogulu, Uma; Kershaw, Anne; Osborne, Angela

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