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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 28, Numbers 7-8, 1 July 2012

Academy of Marketing Early Career Researcher special issue
pp. 755-759(5)
Author: Reynolds, Nina

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Cultural pluralism: Uncovering consumption patterns in a multicultural environment
pp. 760-783(24)
Authors: Demangeot, Catherine; Sankaran, Kizhekepat

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‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism
pp. 836-864(29)
Authors: Kipnis, Eva; Kubacki, Krzysztof; Broderick, Amanda J.; Siemieniako, Dariusz; Pisarenko, Nataliya L.

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Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
pp. 865-886(22)
Authors: Leo, Cheryl; Russell-Bennett, Rebekah

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Customer-perceived value in business-to-business relationships: A study of software customers
pp. 887-911(25)
Authors: Parry, Sara; Rowley, Jennifer; Jones, Rosalind; Kupiec-Teahan, Beata

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Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research
pp. 912-935(24)
Authors: Takhar, Amandeep; Chitakunye, Pepukayi

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Consumption narratives of extended possessions and the extended self
pp. 936-954(19)
Authors: Wong, Phoebe; Hogg, Margaret K.; Vanharanta, Markus

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Engaging marketing management
pp. 955-956(2)
Authors: Tadajewski, Mark; Hewer, Paul

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The impact of low-price brands on the order of entry advantage
pp. 957-973(17)
Authors: Wilkie, Dean C.H.; Johnson, Lester W.; White, Lesley

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A framework for optimising the cost and performance of concept testing
pp. 1000-1013(14)
Authors: Peng, Ling; Li, Chunyu; Wan, Xiang

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