Service co-creation and value realisation

Authors: Hilton, Toni1; Hughes, Tim2; Chalcraft, David3

Source: Journal of Marketing Management, Volume 28, Numbers 13-14, 1 December 2012 , pp. 1504-1519(16)

Publisher: Routledge, part of the Taylor & Francis Group

Buy & download fulltext article:


Price: $54.28 plus tax (Refund Policy)


The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from the S-D logic notion of value co-creation, and conceptualise service co-creation as a process comprising value potential, resource integration, and resource modification. Value, being a personal evaluative judgement, cannot be co-created; rather it is realised by actors as an outcome of service co-creation. We define service co-creation as planned resource integration behaviours by actors intended to realise a value proposition. We provide guidance to assist practitioners seeking to enhance the value their customers might realise.

Keywords: Service-Dominant Logic; resource integration; service co-creation; value potential; value proposition; value realisation

Document Type: Research Article


Affiliations: 1: Regent's College, London, UK 2: University of the West of England, UK 3: University of Westminster, UK

Publication date: December 1, 2012

More about this publication?
Related content


Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content

Text size:

A | A | A | A
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages. print icon Print this page