@article {Tadajewski:2012:0267-257X:955,
title = "Engaging marketing management",
journal = "Journal of Marketing Management",
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg",
year = "2012",
volume = "28",
number = "7-8",
publication date ="2012-07-01T00:00:00",
pages = "955-956",
itemtype = "ARTICLE",
issn = "0267-257X",
eissn = "1472-1376",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2012/00000028/f0020007/art00010",
doi = "doi:10.1080/0267257X.2012.700202",
author = "Tadajewski, Mark and Hewer, Paul",
abstract = "",
}