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The Internetalisation of information, knowledge, and interaction components of the firm's internationalisation process

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Transcending traditional national borders, the Internet is an evolving technology that has opened up many new international market opportunities. However, ambiguity remains, with limited research and understanding of how the Internet influences the firm's internationalisation-process components. As a consequence, there has been a call for further investigation of the phenomenon. Thus the purpose of this study was to investigate the Internet's impact on internationalisation-process components, specifically, information availability, information usage, and interactive communication, with international market growth. Analysis was undertaken using structural equation modelling. Findings highlight the positive mediating impact of the Internet on information availability and usage, with the international market growth of the firm.

Keywords: Internetalisation; information; interactive communication; international market growth; knowledge; structural equation model

Document Type: Research Article


Affiliations: Queensland University of Technology, Australia

Publication date: 2012-05-01

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