Skip to main content

Innovation and the market share of private labels

Buy Article:

$53.17 plus tax (Refund Policy)


This study investigates national brand manufacturers' innovations, and analyses the relationship between innovation and the market share of private labels in the consumer packaged-goods industry. The data for this study come from two extensive databases that cover 142 product categories during 2004–2006. According to logistic regression methods adapted to the resource allocation context, manufacturers' innovation strategy has a negative impact of the market share of private labels in two specific market conditions. Managers therefore must design a strategy that aligns with the market conditions because an innovation strategy may be effective in some situations, whereas in others a different strategy or combination of strategies may be more appropriate.

Keywords: innovation; manufacturer; private label

Document Type: Research Article


Affiliations: Universidad de Salamanca, Spain

Publication date: May 1, 2012

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more