Journal of Marketing Management

Reflecting the Intellectual and Practical Vitality of the Marketing Community
pp. 869-873(5)
Authors: Tadajewski, Mark; Hewer, Paul

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities
pp. 874-890(17)
Authors: Matzler, Kurt; Pichler, Elisabeth; Füller, Johann; Mooradian, Todd A.

How brand communities emerge: The Beamish conversion experience
pp. 891-912(22)
Authors: O'Sullivan, Stephen R.; Richardson, Brendan; Collins, Alan

The four Rs of place branding
pp. 913-933(21)
Authors: Aitken, Robert; Campelo, Adriana

Exploring the fit of real brands in the Second Life ¹ virtual world
pp. 934-958(25)
Authors: Barnes, Stuart J.; Mattsson, Jan

Product recall, brand equity, and future choice
pp. 959-975(17)
Authors: Korkofingas, Con; Ang, Lawrence

Antecedents of attitude and intention towards counterfeit symbolic and experiential products
pp. 976-991(16)
Authors: Michaelidou, Nina; Christodoulides, George

Targeting direct marketing campaigns by neural networks
pp. 992-1006(15)
Authors: Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; De Mare, Irma

Performing the high-school prom in the UK: Locating authenticity through practice
pp. 1007-1026(20)
Authors: Tinson, Julie; Nuttall, Peter

The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007
pp. 1027-1058(32)
Authors: Ashton, John K.; Pressey, Andrew D.

Purchase power: An examination of consumption as voting
pp. 1059-1079(21)
Authors: Moraes, Caroline; Shaw, Deirdre; Carrigan, Marylyn