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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 27, Numbers 9-10, 1 August 2011

Reflecting the Intellectual and Practical Vitality of the Marketing Community
pp. 869-873(5)
Authors: Tadajewski, Mark; Hewer, Paul

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Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities
pp. 874-890(17)
Authors: Matzler, Kurt; Pichler, Elisabeth; F├╝ller, Johann; Mooradian, Todd A.

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How brand communities emerge: The Beamish conversion experience
pp. 891-912(22)
Authors: O'Sullivan, Stephen R.; Richardson, Brendan; Collins, Alan

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The four Rs of place branding
pp. 913-933(21)
Authors: Aitken, Robert; Campelo, Adriana

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Exploring the fit of real brands in the Second Life 1 virtual world
pp. 934-958(25)
Authors: Barnes, Stuart J.; Mattsson, Jan

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Product recall, brand equity, and future choice
pp. 959-975(17)
Authors: Korkofingas, Con; Ang, Lawrence

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Antecedents of attitude and intention towards counterfeit symbolic and experiential products
pp. 976-991(16)
Authors: Michaelidou, Nina; Christodoulides, George

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Targeting direct marketing campaigns by neural networks
pp. 992-1006(15)
Authors: Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; De Mare, Irma

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Performing the high-school prom in the UK: Locating authenticity through practice
pp. 1007-1026(20)
Authors: Tinson, Julie; Nuttall, Peter

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Purchase power: An examination of consumption as voting
pp. 1059-1079(21)
Authors: Moraes, Caroline; Shaw, Deirdre; Carrigan, Marylyn

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