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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 27, Numbers 5-6, May 2011

Intellectual contributions and 'gap-spotting'
pp. 449-457(9)
Authors: Tadajewski, Mark; Hewer, Paul

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Towards a strategic place brand-management model
pp. 458-476(19)
Authors: Hanna, Sonya; Rowley, Jennifer

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A theatrical perspective on service performance evaluation: The customer-critic approach
pp. 477-502(26)
Authors: Harris, Kim; Harris, Richard; Elliott, Dominic; Baron, Steve

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Critical factors underpinning the e-CRM activities of SMEs
pp. 503-529(27)
Authors: Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick

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Media amplification of a brand crisis and its affect on brand trust
pp. 530-546(17)
Authors: Yannopoulou, Natalia; Koronis, Epaminondas; Elliott, Richard

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Pester power - A battle of wills between children and their parents
pp. 561-581(21)
Authors: Lawlor, Margaret-Anne; Prothero, Andrea

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The value drivers of high-tech consumer products
pp. 582-601(20)
Authors: Munnukka, Juha; Jarvi, Pentti

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Counterfeit proneness: Conceptualisation and scale development
pp. 602-626(25)
Authors: Sharma, Piyush; Chan, Ricky

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