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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 27, Numbers 3-4, March 2011

Value Marketing in the Health Care Industry
pp. 199-206(8)
Authors: Lindgreen, Adam; Hingley, Martin; Antioco, Michael

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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
pp. 207-224(18)
Authors: Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela

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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
pp. 243-268(26)
Authors: Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; Yannopoulou, Natalia

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Exploring the nature of value in the word-of-mouth referral equation for health care
pp. 269-290(22)
Authors: Dobele, Angela; Lindgreen, Adam

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Virtual communities come of age: Parallel service, value, and propositions offered in communal online space
pp. 291-315(25)
Authors: Laing, Angus; Keeling, Debbie; Newholm, Terry

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Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
pp. 336-360(25)
Authors: Reast, Jon; Lindgreen, Adam; Palihawadana, Dayananda; Spickett-Jones, Graham; Barnes, Bradley

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A social marketing approach to value creation in a well-women's health service
pp. 361-385(25)
Authors: Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, Rebekah

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Understanding the UK hospital supply chain in an era of patient choice
pp. 401-423(23)
Authors: Bourlakis, M.; Clear, F.; Patten, L.

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