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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 27, Numbers 1-2, February 2011

From the New Editors - Welcome to the Journal of Marketing Management
pp. 1-7(7)
Authors: Tadajewski, Mark; Hewer, Paul

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When consumers cope with price-persuasion knowledge: The role of topic knowledge
pp. 28-40(13)
Authors: Kachersky, Luke; (Christian) Kim, Hyeong-Min

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The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
pp. 100-123(24)
Authors: Hyllegard, Karen; Yan, Ruoh-Nan; Ogle, Jennifer Paff; Attmann, Julianne

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Demarketing places: Rationales and strategies
pp. 124-142(19)
Authors: Medway, Dominic; Warnaby, Gary; Dharni, Sheetal

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Analysis of the role of complaint management in the context of relationship marketing
pp. 143-164(22)
Authors: Alvarez, Leticia Suarez; Casielles, Rodolfo Vazquez; Martin, Ana Maria Diaz

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Shopping motives as antecedents of e-satisfaction and e-loyalty
pp. 181-197(17)
Authors: Christodoulides, George; Michaelidou, Nina

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