Skip to main content

Market subjectivity and neoliberal governmentality in higher education

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

Using an interpretive case study in a business school in India, this research examines student behaviour and offers an understanding of a marketisation process in higher education. The study deploys Foucault's conceptualisation of governmentality and uncovers processes through which market subjectivity is fostered among students as they strive to become responsible, active, and entrepreneurial subjects. The subject position is attributed to several governmental discourses of peer pressure, abnormality, uncritical pedagogy, loan repayment, and elitism that prevail in the business school. The study further highlights the roles of English language and preference for western corporations which are unique to postcolonial India. Market subjectivity results in the prevalence of instrumental rationality, failure to develop a critical academic perspective, subordination of social concerns, and disenchantment and exclusion among some students.

Keywords: governmentality; higher-education marketisation; market subjectivity; neoliberalism; student behaviour

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0267257X.2011.609134

Affiliations: 1: Indian Institute of Management, India 2: Karlstad University, Sweden

Publication date: October 1, 2011

More about this publication?
routledg/jmm/2011/00000027/F0020011/art00005
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more