If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Value Marketing in the Health Care Industry

$54.78 plus tax (Refund Policy)

Buy Article:

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/0267257X.2011.545668

Affiliations: 1: University of Birmingham, UK,IESEG School of Management, France 2: Harper Adams University College, UK 3: EM LYON Business School, UK

Publication date: March 1, 2011

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more