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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 25, Numbers 5-6, July 2009

JMM 25th Anniversary Editorial
pp. 397-400(4)
Author: Hart, Susan

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Equity within business to business relationships
pp. 451-459(9)
Author: Blois, Keith

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Relational resources and competences for radical product innovation
pp. 461-481(21)
Authors: Story, Vicky; Hart, Susan; O'Malley, Lisa

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Country of Assembly (COA) effect on perceived automobile quality: a Thai consumers' perspective
pp. 483-499(17)
Authors: Chandrasen, Abhirarm; Paliwoda, Stanley J.

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Experience marketing: a review and reassessment
pp. 501-517(17)
Authors: Tynan, Caroline; McKechnie, Sally

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Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
pp. 519-533(15)
Authors: Brown, Stephen; Patterson, Anthony

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Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
pp. 535-550(16)
Authors: Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; Naudé, Peter

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Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences
pp. 571-590(20)
Authors: Schilling, Martin S.; Schulze-Cleven, Paul J.

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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
pp. 591-610(20)
Authors: Sousa, Carlos M. P.; Lengler, Jorge

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Drivers of sales and marketing collaboration in business-to-business selling organisations
pp. 611-633(23)
Authors: Le Meunier-Fitzhugh, Kenneth; Piercy, Nigel F.

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