Journal of Marketing Management

JMM 25th Anniversary Editorial
pp. 397-400(4)
Author: Hart, Susan

Tales of prospects past: on strategic fallacies and uncertainty in Technology Forecasting
pp. 401-429(29)
Author: Brownlie, Douglas

The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agenda
pp. 431-450(20)
Author: McDonald, Malcolm

Equity within business to business relationships
pp. 451-459(9)
Author: Blois, Keith

Relational resources and competences for radical product innovation
pp. 461-481(21)
Authors: Story, Vicky; Hart, Susan; O'Malley, Lisa

Country of Assembly (COA) effect on perceived automobile quality: a Thai consumers' perspective
pp. 483-499(17)
Authors: Chandrasen, Abhirarm; Paliwoda, Stanley J.

Experience marketing: a review and reassessment
pp. 501-517(17)
Authors: Tynan, Caroline; McKechnie, Sally

Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
pp. 519-533(15)
Authors: Brown, Stephen; Patterson, Anthony

Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
pp. 535-550(16)
Authors: Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; Naudé, Peter

Positive management of marketing-operations relationships: the case of an internet retail SME
pp. 551-570(20)
Author: Piercy, Niall

Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences
pp. 571-590(20)
Authors: Schilling, Martin S.; Schulze-Cleven, Paul J.

Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
pp. 591-610(20)
Authors: Sousa, Carlos M.P.; Lengler, Jorge

Drivers of sales and marketing collaboration in business-to-business selling organisations
pp. 611-633(23)
Authors: Le Meunier-Fitzhugh, Kenneth; Piercy, Nigel F.