Publisher: Routledge, part of the Taylor & Francis Group
JMM 25th Anniversary Editorial
Tales of prospects past: on strategic fallacies and uncertainty in Technology Forecasting
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agenda
Equity within business to business relationships
Relational resources and competences for radical product innovation
Story, Vicky; Hart, Susan; O'Malley, Lisa
Country of Assembly (COA) effect on perceived automobile quality: a Thai consumers' perspective
Chandrasen, Abhirarm; Paliwoda, Stanley J.
Experience marketing: a review and reassessment
Tynan, Caroline; McKechnie, Sally
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen; Patterson, Anthony
Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
Henneberg, Stephan C.; Pardo, Catherine; Mouzas, Stefanos; Naudé, Peter
Positive management of marketing-operations relationships: the case of an internet retail SME
Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences
Schilling, Martin S.; Schulze-Cleven, Paul J.
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.; Lengler, Jorge
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-Fitzhugh, Kenneth; Piercy, Nigel F.