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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 25, Numbers 3-4, April 2009
Bridging the segmentation theory/practice divide

Bridging the segmentation theory/practice divide
pp. 219-225(7)
Authors: Dibb, Sally; Simkin, Lyndon

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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
pp. 227-252(26)
Authors: Bailey, Christine; Baines, Paul R.; Wilson, Hugh; Clark, Moira

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Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
pp. 273-293(21)
Authors: Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel

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Validity and the design of market segments
pp. 341-356(16)
Author: Tonks, David Graham

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Methodological reasons for the theory/practice divide in market segmentation
pp. 357-373(17)
Authors: Dolnicar, Sara; Lazarevski, Katie

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Implementation rules to bridge the theory/practice divide in market segmentation
pp. 375-396(22)
Authors: Dibb, Sally; Simkin, Lyndon

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