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Academy of Marketing Conference 2009 "Putting Marketing in its Place": Hosted by Leeds Metropolitan University, UK

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Abstract:

This year's Academy of Marketing Conference took place during a time of economic uncertainty. It also witnessed a transition from a period of sustained growth and economic development linked to (apparently) unlimited market development to one where there is far greater emphasis on sustainability, effective governance and ultimately survival. The academic world is not immune from these pressures. However, from the evidence of the 300 papers accepted for this Conference, it is clear that marketing scholarship remains robust, innovative and in its rightful place at the heart of intellectual and practical debate about the role of markets and marketing in a rapidly changing external environment. The articles in this edition of the Journal of Marketing Management are based on a selection of prize winning papers presented at this year's conference

Keywords: ACADEMY OF MARKETING; MARKETING SCHOLARSHIP; MARKETING THEORY

Document Type: Editorial

DOI: https://doi.org/10.1362/026725709X479255

Publication date: 2009-11-01

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