Skip to main content

Figuring knowledge and desire in critical marketing: Lacan's four discourses

Buy Article:

$55.00 plus tax (Refund Policy)

This short discussion piece represents an exploratory attempt to apply Lacan's four discourses, comprising the master's discourse, the university discourse, the hysteric's discourse and finally the discourse of the analytic discourse as means to figure the relations of knowledge and desire to critical marketing.

Critical marketing is itself placed under erasure in the title (refer to printed copy for exactitude) to signify that just as there can be no pure marketing, there can likewise be no purity of critique.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Document Type: Commentary

Publication date: 2009-09-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more