If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Figuring knowledge and desire in critical marketing: Lacan's four discourses

$54.78 plus tax (Refund Policy)

Buy Article:


This short discussion piece represents an exploratory attempt to apply Lacan's four discourses, comprising the master's discourse, the university discourse, the hysteric's discourse and finally the discourse of the analytic discourse as means to figure the relations of knowledge and desire to critical marketing.

Critical marketing is itself placed under erasure in the title (refer to printed copy for exactitude) to signify that just as there can be no pure marketing, there can likewise be no purity of critique.

Document Type: Commentary

DOI: http://dx.doi.org/10.1362/026725709X471695

Publication date: September 1, 2009

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more