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Figuring knowledge and desire in critical marketing: Lacan's four discourses

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Abstract:

This short discussion piece represents an exploratory attempt to apply Lacan's four discourses, comprising the master's discourse, the university discourse, the hysteric's discourse and finally the discourse of the analytic discourse as means to figure the relations of knowledge and desire to critical marketing.

Critical marketing is itself placed under erasure in the title (refer to printed copy for exactitude) to signify that just as there can be no pure marketing, there can likewise be no purity of critique.

Document Type: Commentary

DOI: http://dx.doi.org/10.1362/026725709X471695

Publication date: September 1, 2009

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