Beyond critical marketing

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Abstract:

In this brief paper, the author provides a history of critical marketing as he encountered it personally during his years in the doctoral program and beyond. Significant works from outside of the marketing discipline, as well as works from within, are mentioned with a purpose of presenting the necessity of thinking beyond modernist frameworks and critical marketing.

Document Type: Commentary

DOI: http://dx.doi.org/10.1362/026725709X471668

Publication date: September 1, 2009

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