Skip to main content

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Buy Article:

$47.00 plus tax (Refund Policy)

Household penetration of the Internet continues to rise alongside increases in retail websites. A significant body of literature now explores online consumer behaviour including information search. This study extends the existing understanding of information search into the online environment and focuses upon the factors that drive the amount of Online Consumer Information Search (OCIS). A theoretical model is presented and validated via an empirical investigation amongst experienced online shoppers. Findings of the study indicate that internal cognitive processing and motivational factors may have a greater impact upon the amount of online search than external market-driven factors such as cost of search.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: ABILITY; MEMORY STRUCTURE; MOTIVATION; ONLINE CONSUMER INFORMATION SEARCH; ONLINE SHOPPING; PRIOR KNOWLEDGE

Document Type: Research Article

Publication date: 2009-02-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more