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How does Relationship Management Infrastructure influence performance?

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Abstract:

The contribution of Relationship Management Infrastructure (RMI) to positional advantage, customer, market and financial performance was tested in major, organisational customer relationships through structural equation modelling. The results support a direct, significant contribution of RMI to positional advantage, however the anticipated direct contribution of RMI to financial performance resulting from efficient and productive relationship infrastructure was not supported. The contribution of RMI to the variance in customer, market and financial performance was indirect. Explanations of these findings are proposed.

Keywords: ORGANISATIONAL PERFORMANCE; RELATIONSHIP MANAGEMENT; RELATIONSHIP MARKETING

Document Type: Research Article

DOI: https://doi.org/10.1362/026725709X410034

Publication date: 2009-02-01

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