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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Numbers 7-8, September 2008

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The marketing / accounting interface
pp. 661-668(8)
Authors: Roslender, Robin; Wilson, Richard M. S.

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The marketing accounting interface – lessons and limitations
pp. 669-686(18)
Authors: Sidhu, Baljit K.; Roberts, John H.

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Assessing marketing performance: don't settle for a silver metric
pp. 733-750(18)
Authors: Ambler, Tim; Roberts, John H.

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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
pp. 825-845(21)
Authors: Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; Whittington, Mark

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Determining the indirect value of a customer
pp. 847-864(18)
Author: Ryals, Lynette

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The marketing / accounting synergy: a final word but certainly not the last word
pp. 865-876(12)
Authors: Roslender, Robin; Wilson, Richard M. S.

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