ISSN 0267-257X (Print); ISSN: 1472-1376 (Online)
Publisher: Routledge, part of the Taylor & Francis Group
Cultural distance and psychic distance: refinements in conceptualisation and measurement
Sousa, Carlos M. P.; Bradley, Frank
The diffusion of e-commerce in UK SMEs
Wilson, Hugh; Daniel, Elizabeth; Davies, Iain A.
Understanding digital content marketing
Maximising performance gains from cooperative marketing: understanding the role of environmental contexts
Dickinson, Sonia J.; Ramaseshan, B.
Customer portfolio planning in a business network context
Using music to influence cognitive and affective responses in queues of low and high crowd density
Oakes, Steve; North, Adrian C.
Child-brand relations: a conceptual framework
Ji, Mindy F.
Investing in consumer confidence through genetically modified labelling: an evaluation of compliance options and their marketing challenges for Australian firms
D'Souza, Clare; Rugimbana, Robert; Quazi, Ali; Nanere, Marthin G.
Influences on ethical and socially responsible shopping: evidence from the UK grocery sector
Megicks, Phil; Memery, Juliet; Williams, Jasmine