Journal of Marketing Management

Editorial
pp. 241-244(4)
Author: Hart, Susan

Re-incorporating usage situation in choice models: a base for future developments
pp. 245-263(19)
Authors: de la Fuente, Jaime Romero; Guillén, María Jesús Yagüe

Testing the market maven concept
pp. 265-282(18)
Authors: Goodey, Caroline; East, Robert

Factors affecting attitudes toward private labels and promoted brands
pp. 283-298(16)
Authors: Liu, Tsung-Chi; Wang, Chung-Yu

Exploring international cosmetics advertising in Japan
pp. 299-316(18)
Authors: Barnes, Bradley; Yamamoto, Maki

Measuring college students' choice criteria of credit cards: scale development and validation
pp. 317-344(28)
Author: Blankson, Charles

Does consumers' personal reciprocity affect future purchase intentions?
pp. 345-360(16)
Authors: Wu, Wei-ping; Chan, T. S.; Lau, Heng Hwa

How to diagnose business-to-business relationships by mapping negative incidents
pp. 361-381(21)
Authors: Strandvik, Tore; Holmlund, Maria

Educational level as moderating element of long-term orientation of supply relationships
pp. 383-408(26)
Authors: Redondo, Yolanda Polo; Cambra Fierro, Jesús J.

It takes a marketplace community to raise brand commitment: the role of online communities
pp. 409-431(23)
Authors: Kim, Jae Wook; Choi, Jiho; Qualls, William; Han, Kyesook

A typology of roles for avatars in online retailing
pp. 433-461(29)
Authors: McGoldrick, Peter J.; Keeling, Kathleen A.; Beatty, Susan F.