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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Numbers 3-4, April 2008

Editorial
pp. 241-244(4)
Author: Hart, Susan

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Re-incorporating usage situation in choice models: a base for future developments
pp. 245-263(19)
Authors: de la Fuente, Jaime Romero; Guillén, María Jesús Yagüe

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Testing the market maven concept
pp. 265-282(18)
Authors: Goodey, Caroline; East, Robert

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Factors affecting attitudes toward private labels and promoted brands
pp. 283-298(16)
Authors: Liu, Tsung-Chi; Wang, Chung-Yu

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Exploring international cosmetics advertising in Japan
pp. 299-316(18)
Authors: Barnes, Bradley; Yamamoto, Maki

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Does consumers' personal reciprocity affect future purchase intentions?
pp. 345-360(16)
Authors: Wu, Wei-ping; Chan, T. S.; Lau, Heng Hwa

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How to diagnose business-to-business relationships by mapping negative incidents
pp. 361-381(21)
Authors: Strandvik, Tore; Holmlund, Maria

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Educational level as moderating element of long-term orientation of supply relationships
pp. 383-408(26)
Authors: Redondo, Yolanda Polo; Cambra Fierro, Jesús J.

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It takes a marketplace community to raise brand commitment: the role of online communities
pp. 409-431(23)
Authors: Kim, Jae Wook; Choi, Jiho; Qualls, William; Han, Kyesook

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A typology of roles for avatars in online retailing
pp. 433-461(29)
Authors: McGoldrick, Peter J.; Keeling, Kathleen A.; Beatty, Susan F.

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