ISSN 0267-257X (Print); ISSN 1472-1376 (Online)
Publisher: Routledge, part of the Taylor & Francis Group
Re-incorporating usage situation in choice models: a base for future developments
de la Fuente, Jaime Romero; Guillén, María Jesús Yagüe
Testing the market maven concept
Goodey, Caroline; East, Robert
Factors affecting attitudes toward private labels and promoted brands
Liu, Tsung-Chi; Wang, Chung-Yu
Exploring international cosmetics advertising in Japan
Barnes, Bradley; Yamamoto, Maki
Measuring college students' choice criteria of credit cards: scale development and validation
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, T. S.; Lau, Heng Hwa
How to diagnose business-to-business relationships by mapping negative incidents
Strandvik, Tore; Holmlund, Maria
Educational level as moderating element of long-term orientation of supply relationships
Redondo, Yolanda Polo; Cambra Fierro, Jesús J.
It takes a marketplace community to raise brand commitment: the role of online communities
Kim, Jae Wook; Choi, Jiho; Qualls, William; Han, Kyesook
A typology of roles for avatars in online retailing
McGoldrick, Peter J.; Keeling, Kathleen A.; Beatty, Susan F.