Journal of Marketing Management

Creating the service experience
pp. 1-3(3)
Authors: Baron, Steve; Harris, Kim

Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
pp. 5-27(23)
Author: Chronis, Athinodoros

Chronicles of 'customer experience': the downfall of Lewis's foretold
pp. 29-45(17)
Authors: Patterson, Anthony; Hodgson, Julia; Shi, Jiwei

A dramaturgical analysis of the service encounter in higher education
pp. 47-68(22)
Authors: Halliday, Sue Vaux; Davies, Barry J.; Ward, Philippa; Lim, Ming

Experiential values over time – a comparison of measures of satisfaction and emotion
pp. 69-85(17)
Authors: Koenig-Lewis, Nicole; Palmer, Adrian

Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
pp. 87-112(26)
Authors: Miller, Janice S.; Johnson, Scott A.

Consumers as resource integrators
pp. 113-130(18)
Authors: Baron, Steve; Harris, Kim

Marketing Myopia
pp. 131-134(4)
Authors: Wright, Len Tiu; Jayawardhena, Chanaka; Dennis, Charles

Myopia and choice: framing, screening and shopping
pp. 135-152(18)
Authors: Morrell, Kevin; Jayawardhena, Chanaka

The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
pp. 153-168(16)
Authors: Fernandes, Teresa M.; Proença, João F.

The potential for innovativeness: a tale of the Swiss watch industry
pp. 169-184(16)
Authors: Tajeddini, Kayhan; Trueman, Myfanwy

Myopia, customer returns and the theory of planned behaviour
pp. 185-203(19)
Authors: King, Tamira; Dennis, Charles; Wright, Len Tiu

The myopia of new marketing panaceas: the case for rebuilding our discipline
pp. 205-219(15)
Authors: Badot, Olivier; Cova, Bernard

Achieving effective academic/practitioner knowledge exchange in marketing
pp. 221-240(20)
Authors: Hughes, Tim; Tapp, Alan; Hughes, Rebecca