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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Numbers 1-2, February 2008

Creating the service experience
pp. 1-3(3)
Authors: Baron, Steve; Harris, Kim

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Chronicles of 'customer experience': the downfall of Lewis's foretold
pp. 29-45(17)
Authors: Patterson, Anthony; Hodgson, Julia; Shi, Jiwei

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A dramaturgical analysis of the service encounter in higher education
pp. 47-68(22)
Authors: Halliday, Sue Vaux; Davies, Barry J.; Ward, Philippa; Lim, Ming

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Experiential values over time – a comparison of measures of satisfaction and emotion
pp. 69-85(17)
Authors: Koenig-Lewis, Nicole; Palmer, Adrian

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Consumers as resource integrators
pp. 113-130(18)
Authors: Baron, Steve; Harris, Kim

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Marketing Myopia
pp. 131-134(4)
Authors: Wright, Len Tiu; Jayawardhena, Chanaka; Dennis, Charles

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Myopia and choice: framing, screening and shopping
pp. 135-152(18)
Authors: Morrell, Kevin; Jayawardhena, Chanaka

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The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
pp. 153-168(16)
Authors: Fernandes, Teresa M.; Proença, João F.

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The potential for innovativeness: a tale of the Swiss watch industry
pp. 169-184(16)
Authors: Tajeddini, Kayhan; Trueman, Myfanwy

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Myopia, customer returns and the theory of planned behaviour
pp. 185-203(19)
Authors: King, Tamira; Dennis, Charles; Wright, Len Tiu

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The myopia of new marketing panaceas: the case for rebuilding our discipline
pp. 205-219(15)
Authors: Badot, Olivier; Cova, Bernard

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Achieving effective academic/practitioner knowledge exchange in marketing
pp. 221-240(20)
Authors: Hughes, Tim; Tapp, Alan; Hughes, Rebecca

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