Examining the theoretical influences of customer valuation metrics

$54.97 plus tax (Refund Policy)

Buy Article:


Within the previous two decades there has been an intensification of marketing activity from which there has emerged a series of concepts relating to customer profitability and value. These developments have led to the establishment of a series of techniques regarding customer valuation and can be separated into three distinct categories: customer profitability calculations; customer lifetime value; and customer equity. This paper seeks to clarify and discuss the theoretical influences upon these categories, whilst also presenting some implications for the future development of customer valuation metrics.


Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725708X345524

Publication date: September 1, 2008

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more