Skip to main content

Consumers as resource integrators

Buy Article:

$47.00 plus tax (Refund Policy)

Ongoing research on the service-dominant logic of marketing has identified consumers as integrators of operant resources (physical, social, cultural) as they actively immerse themselves in experiences. However, little is yet understood about how consumers integrate their operant resources and those of co-consumers in the course of defining experiences and creating value. Through exploration of a case study of a finite experiential episode (a consumer campaign to save a local, independent cinema), examples of the use and integration of consumer operant resources are highlighted, and characteristics of successful outcomes of consumer resource integration (the manner of consuming and co-consuming and the interaction with key elements of the external environment) are identified. Finally, a framework for systemised further studies of consumer resource integration is offered.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: CINEMA; CO-CREATION OF VALUE; CONSUMER EXPERIENCES; OPERANT RESOURCES; SERVICE-DOMINANT LOGIC

Document Type: Research Article

Publication date: 2008-02-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more