Editorial: Academy of Marketing Conference 2008 “Reflective Marketing in a Material World”
The contents of this issue represent a selection of papers from the Academy of Marketing Annual Conference held at Aberdeen Business School, The Robert Gordon University in July 2008. The theme of the Conference was “Reflective Marketing in a Material World”. This was chosen to embrace both traditional thinking and new ideas as they relate to our subject. Scholars and others were invited to submit papers reflecting on the relevance of marketing to business and society in today's material world. Throughout, with both the theme and the keynote speakers, the emphasis was on marketing academics or practitioners who had something to say and contribute to teaching, research and scholarship in the marketing discipline.