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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 24, Number 9, November 2008

Volume 24 indexes
pp. i-xi(11)

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The rubbish of marketing
pp. 881-892(12)
Authors: Roper, Stuart; Parker, Cathy

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Accessing healthy food: availability and price of a healthy food basket in Scotland
pp. 893-913(21)
Authors: Dawson, John; Marshall, David; Taylor, Matt; Cummins, Steven; Sparks, Leigh; Anderson, Annie S.

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In praise of retrospective surveys
pp. 929-944(16)
Authors: East, Robert; Uncles, Mark D.

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Cause for event: not-for-profit marketing through participant sports events
pp. 945-958(14)
Authors: Taylor, Ruth; Shanka, Tekle

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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
pp. 959-977(19)
Authors: Garry, Tony; Broderick, Anne J.; Lahiffe, Katy

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Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
pp. 979-995(17)
Authors: Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, John D.

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Halloween in a material world: trick or treat?
pp. 1011-1023(13)
Authors: McKechnie, Sally; Tynan, Caroline

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(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
pp. 1025-1039(15)
Authors: Heath, Teresa Pereira M.; Heath, Matthew

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