Publisher: Routledge, part of the Taylor & Francis Group
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Volume 24 indexes
Editorial: Academy of Marketing Conference 2008 “Reflective Marketing in a Material World”
Donaldson, Bill; Turnbull, Andrew
The rubbish of marketing
Roper, Stuart; Parker, Cathy
Accessing healthy food: availability and price of a healthy food basket in Scotland
Dawson, John; Marshall, David; Taylor, Matt; Cummins, Steven; Sparks, Leigh; Anderson, Annie S.
The emergence and development of place marketing's confused identity
In praise of retrospective surveys
East, Robert; Uncles, Mark D.
Cause for event: not-for-profit marketing through participant sports events
Taylor, Ruth; Shanka, Tekle
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy
Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, John D.
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo
Halloween in a material world: trick or treat?
McKechnie, Sally; Tynan, Caroline
(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Heath, Teresa Pereira M.; Heath, Matthew
Resource-Based Theory: Creating and Sustaining Competitive Advantage
Fail Better! Stumbling to Success in Sales & Marketing 25 Remarkable Renegades Show How