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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 23, Numbers 9-10, November 2007

Can design improve the performance of marketing management?
pp. 815-827(13)
Authors: Kristensen, Tore; Grønhaug, Kjell

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Branding and design management: a brand design management model
pp. 829-840(12)
Authors: Montaña, Jordi; Guzmán, Francisco; Moll, Isa

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Market orientation and design orientation: a management model
pp. 861-876(16)
Authors: Moll, Isa; Montaña, Jordi; Guzmán, Francisco; Parellada, Francesc Solé

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Design-intensive born globals: a multiple case study of marketing management
pp. 877-899(23)
Authors: Falay, Zeynep; Salimäki, Markku; Ainamo, Antti; Gabrielsson, Mika

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Complementing intuition: insights on styling as a strategic tool
pp. 901-916(16)
Authors: Person, Oscar; Snelders, Dirk; Karjalainen, Toni-Matti; Schoormans, Jan

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Design and marketing connections: creating added value
pp. 929-953(25)
Authors: Bruce, Margaret; Daly, Lucy

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Editorial
pp. 955-957(3)
Author: Hart, Susan

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Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
pp. 991-1011(21)
Authors: Ryals, Lynette; Dias, Sam; Berger, Maya

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Effect of strategy, structure and performance variables on store brand market share
pp. 1013-1035(23)
Authors: Oubiña, Javier; Rubio, Natalia; Yagüe, María Jesús

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Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
pp. 1037-1054(18)
Authors: Frazer, Lorelle; Merrilees, Bill; Wright, Owen

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