Publisher: Routledge, part of the Taylor & Francis Group
Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
Riley, Francesca Dall'Olmo; Lomax, Wendy; Robinson, Helen
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline
Critical approaches in undergraduate marketing teaching: investigating students' perceptions
Tregear, Angela; Kuznesof, Sharron; Brennan, Mary
Advertising agency planning – conceptualising network relationships
Grant, Ian; McLeod, Charlotte
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei; Mukherjee, Avinandan
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.; Owen, Kate M.
Consumer savvy: conceptualisation and measurement
Macdonald, Emma K.; Uncles, Mark D.
A review of factors affecting online consumer search behaviour from an information value perspective
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias
Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
Moufahim, Mona; Humphreys, Michael; Mitussis, Darryn; Fitchett, James
Exploring cadaveric organ donation: a 'mortal embodiment' perspective
Lai, Ai-Ling; CeRes, Janine Dermody; CeRes, Stuart Hanmer-Lloyd