Skip to main content

Publisher: Routledge, part of the Taylor & Francis Group

More about this publication?
Volume 23, Numbers 5-6, June 2007

Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
pp. 387-393(7)
Authors: Riley, Francesca Dall'Olmo; Lomax, Wendy; Robinson, Helen

Favourites:
ADD

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
pp. 395-409(15)
Authors: Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline

Favourites:
ADD

Critical approaches in undergraduate marketing teaching: investigating students' perceptions
pp. 411-424(14)
Authors: Tregear, Angela; Kuznesof, Sharron; Brennan, Mary

Favourites:
ADD

Advertising agency planning – conceptualising network relationships
pp. 425-442(18)
Authors: Grant, Ian; McLeod, Charlotte

Favourites:
ADD
Favourites:
ADD

Buying a sponsor's brand: the role of affective commitment to the sponsored team
pp. 483-496(14)
Authors: Lings, Ian N.; Owen, Kate M.

Favourites:
ADD

Consumer savvy: conceptualisation and measurement
pp. 497-517(21)
Authors: Macdonald, Emma K.; Uncles, Mark D.

Favourites:
ADD

A review of factors affecting online consumer search behaviour from an information value perspective
pp. 519-533(15)
Authors: Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias

Favourites:
ADD

Editorial
pp. 535-536(2)
Author: Hart, Susan

Favourites:
ADD

Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
pp. 537-558(22)
Authors: Moufahim, Mona; Humphreys, Michael; Mitussis, Darryn; Fitchett, James

Favourites:
ADD

Exploring cadaveric organ donation: a 'mortal embodiment' perspective
pp. 559-585(27)
Authors: Lai, Ai-Ling; CeRes, Janine Dermody; CeRes, Stuart Hanmer-Lloyd

Favourites:
ADD

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more