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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 23, Numbers 3-4, April 2007

Editorial
pp. 177-179(3)
Author: Hart, Susan

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Analysing 'theory networks': identifying the pivotal theories in marketing and their characteristics
pp. 181-206(26)
Authors: van der Merwe, Rian; Berthon, Pierre; Pitt, Leyland; Barnes, Bradley

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Market orientation and internet-related cognitions: inside the minds of small business managers
pp. 227-242(16)
Authors: Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig

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Explaining behavioural intentions toward co-branded products
pp. 285-304(20)
Authors: Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter

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Consumer attitudes toward marketing strategies over the adult life span
pp. 305-326(22)
Authors: Simpson, Penny M.; Licata, Jane W.

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