Skip to main content

Publisher: Routledge, part of the Taylor & Francis Group

More about this publication?
Volume 23, Numbers 1-2, February 2007

Critical Issues in Brand Management
pp. 1-5(5)
Authors: de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan

Favourites:
ADD
Favourites:
ADD

Being 'Affective' in Branding?
pp. 27-37(11)
Authors: Zambardino, Adrian; Goodfellow, John

Favourites:
ADD
Favourites:
ADD

The Corporate Brand: Dealing with Multiple Stakeholders
pp. 75-90(16)
Authors: Roper, Stuart; Davies, Gary

Favourites:
ADD

Exploring Managers' Views About Brand Saboteurs
pp. 91-106(16)
Authors: Wallace, Elaine; de Chernatony, National Leslie

Favourites:
ADD

No Logo? No Way. Branding in the Non-Profit Sector.
pp. 107-122(16)
Authors: Stride, Helen; Lee, Stephen

Favourites:
ADD

Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
pp. 123-135(13)
Authors: Lynch, Joanne; de Chernatony, Leslie

Favourites:
ADD

Research Issues in Building Brand Equity and Global Brands in the PC Market
pp. 137-155(19)
Authors: Wright, Len Tiu; Millman, Cindy; Martin, Lynn M.

Favourites:
ADD

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
pp. 157-173(17)
Authors: Koçak, Akin; Abimbola, Temi; Özer, Alper

Favourites:
ADD

Book Review
pp. 175-176(2)
Author: Andersen, Hans-Christian

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more