Skip to main content

Market orientation and design orientation: a management model

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

Market orientation and design orientation as strategic concepts have a proven impact on business results, but the direct relationship between these concepts has not yet been analysed. This research attempts to prove the relationship by studying the managerial implication of design orientation as it relates to market orientation. After analysing 28 case studies of Spanish companies well-known for their business excellence and their design orientation, a management model is proposed. The model is a management tool that offers companies a scheme for auto-diagnosis and a review of best-in-class design practices that have shown to improve business results.

Keywords: BUSINESS SUCCESS; DESIGN MANAGEMENT THEORY; DESIGN ORIENTATION; MANAGEMENT MODEL; MARKET ORIENTATION; MARKETING THEORY

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725707X250368

Publication date: November 1, 2007

More about this publication?
routledg/jmm/2007/00000023/F0020009/art00004
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more