Abstract:Last year, the JMM published a 'New Blood Edition' for the Academy of Marketing, to support the development of new academics in marketing. The call resulted in 36 submissions, four of which were selected for publication within the very short timescales to which we were working.
Keywords: ACADEMY OF MARKETING
Document Type: Editorial
Affiliations: University of Strathclyde, UK
Publication date: June 1, 2007