Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School

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Abstract:

The Chairs of the 2007 Academy of Marketing Conference would like to welcome you to the Journal of Marketing Management Special Conference Issue, dedicated to the theme "Marketing Theory into Practice".

Keywords: MARKETING PRACTICE; MARKETING THEORY

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725707X212720

Affiliations: Kingston Business School, UK

Publication date: June 1, 2007

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