Consumer attitudes toward marketing strategies over the adult life span

$54.97 plus tax (Refund Policy)

Buy Article:

Abstract:

The current study used a grounded theory methodology where in-depth interviews and related literature were integrated to form a process model depicting the evolution of the consumer mindset toward marketing mix strategies (CMSm) over the adult life span. Influences on the evolving CMSm were found to be mainly factors external to the consumer. Marketing forces, that is forces managed by the marketer, were the second most common influence on the CMSm. The model provides a basis for further research to inform marketers on ways to influence consumer behavioural intentions over the consumer's life span.

Keywords: ADULT CONSUMERS; CONSUMER ATTITUDES; CONSUMER BEHAVIOUR; LIFE CYCLE; LIFE SPAN

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725707X196396

Publication date: April 1, 2007

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more