Skip to main content

Editorial

Buy Article:

$51.63 plus tax (Refund Policy)

Abstract:

Welcome to the April Edition of the Journal of Marketing Management which contains a wide range of the contemporary themes, methodologies and industries which characterise the intellectual scope of marketing's domain around the world. This edition presents purely conceptual articles, quantitative analysis of marketing literature, survey data and panel data as well as several studies using qualitative data collection and analytical techniques. The contexts for the collection vary from product markets to service markets, B2C and B2B perspectives as well as, unusually, two articles relating to the pharmaceutical innovation.

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725707X196323

Publication date: April 1, 2007

More about this publication?
routledg/jmm/2007/00000023/F0020003/art00001
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more