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Critical Issues in Brand Management

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Abstract:

On 11 April 2005 the Centre for Research in Brand Marketing at Birmingham University Business School, in conjunction with the Academy of Marketing, hosted the international conference, 'Critical Issues in Brand Management'. Over 30 competitive papers were presented and the authors were invited to incorporate feedback from the sessions and to consider submitting their papers for a Special Issue of the Journal of Marketing Management. Following a process of double blind refereeing, the papers in this edition reflect some of the main themes of the conference.

Keywords: BRAND; GROCERY SUPPLIERS BRAND; MULTIPLE STAKEHOLDERS; NOT-FOR-PROFIT BRANDING

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725707X177757

Publication date: February 1, 2007

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