Critical Issues in Brand Management
Abstract:On 11 April 2005 the Centre for Research in Brand Marketing at Birmingham University Business School, in conjunction with the Academy of Marketing, hosted the international conference, 'Critical Issues in Brand Management'. Over 30 competitive papers were presented and the authors were invited to incorporate feedback from the sessions and to consider submitting their papers for a Special Issue of the Journal of Marketing Management. Following a process of double blind refereeing, the papers in this edition reflect some of the main themes of the conference.
Document Type: Editorial
Publication date: February 1, 2007