If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

A Speeddating Story: The Lover's Guide to Marketing Excellence

$54.78 plus tax (Refund Policy)

Buy Article:

Abstract:

Without love – or, at least, its persistence as an idea – our cultural economy would collapse. Who else but the haves, the hopefuls and the have-nots of romantic liaison would sustain the business of restaurants, nightclubs and bars, not to mention the sale of films, books, music, magazines, of everything really? An Italian poet once wrote 'any time that is not spent on love is wasted.' Yet the marketing academy rarely engages in the business of lovemaking, at least in a scholarly capacity. This paper then, considers a potent manifestation of the search for love, speeddating – a form of dating that offers men and women the opportunity to partake in short, multiple dates in one night. It concludes with some guidance for lovers of marketing everywhere, distilled from the speeddating parable, contending that sagacity, self-confidence and courage, while important, are not nearly as fundamental as loving itself, which truly offers a route to marketing excellence.

Keywords: CONSUMER EXPERIENCE; LOVE; MARKETING EXCELLENCE; SPEEDDATING

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725706777978613

Publication date: June 1, 2006

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more