Publisher: Routledge, part of the Taylor & Francis Group
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The Impact of Nonprofit Brand Orientation on Organisational Performance
Measuring and Managing Employer Brand Image in the Service Industry
Knox, Simon; Freeman, Cheryl
Benchmarking Services Branding Practices
Gray, Brendan J.
An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
Leonidou, Leonidas C.; Spyropoulou, Stavroula A.; Leonidou, Constantinos N.; Reast, Jon D.
Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George; De Chernatony, Leslie; Furrer, Olivier; Shiu, Eric; Abimbola, Temi
The Perceived Impact of Information Technology on Salespeople's Relational Competencies
Geiger, Susi; Turley, Darach
Determining Consumer Satisfaction and Commitment Through Self-Service Technology and Personal Service Usage
Beatson, Amanda; Coote, Leonard V.; Rudd, John M.
High Anxiety-a decidedly partial review of Stephen Brown's Writing Marketing: Literary Lessons from Academic Authorities, London: Sage, 2005, interpolated with some no-doubt ephebic ruminations on the meanings of the Brown oeuvre
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