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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 22, Number 3, April 2006

Editorial
pp. 243-244(2)
Author: Hart, Susan

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Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services
pp. 267-293(27)
Authors: O'Loughlin, Deirdre; Szmigin, Isabelle

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Managing For Successful Customer Acquisition: An Exploration
pp. 295-317(23)
Authors: Ang, Lawrence; Buttle, Francis

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Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension
pp. 355-377(23)
Authors: Simcock, Peter; Sudbury, Lynn; Wright, Gillian

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People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers
pp. 379-405(27)
Authors: Volkov, Michael; Harker, Michael; Harker, Debra

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The Marketing Mix Revisited: Towards the 21st Century Marketing
pp. 407-438(32)
Author: Constantinides, E.

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