@article {Pressey:2006:0267-257X:1,
author = "Pressey, Andrew and Tzokas, Nikolaos",
title = "Relationship Marketing: Theory, Applications and Future Research Directions",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "1-4",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00001"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {East:2006:0267-257X:5,
author = "East, Robert and Hammond, Kathy and Gendall, Philip",
title = "Fact and Fallacy in Retention Marketing",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "5-23",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00002"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Peng:2006:0267-257X:25,
author = "Peng, Leong Yow and Wang, Qing",
title = "Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "25-59",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00003"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Meyer-Waarden:2006:0267-257X:61,
author = "Meyer-Waarden, Lars and Benavent, Christophe",
title = "The Impact of Loyalty Programmes on Repeat Purchase Behaviour",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "61-88",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00004"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Roemer:2006:0267-257X:89,
author = "Roemer, Ellen",
title = "The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "89-109",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00005"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {O'Driscoll:2006:0267-257X:111,
author = "O'Driscoll, Aidan",
title = "Reflection on Contemporary Issues in Relationship Marketing: Evidence from a Longitudinal Case Study in the Building Materials Industry",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "111-133",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00006"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Payne:2006:0267-257X:135,
author = "Payne, Adrian and Frow, Pennie",
title = "Customer Relationship Management: from Strategy to Implementation",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "135-168",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00007"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Winklhofer:2006:0267-257X:169,
author = "Winklhofer, Heidi and Pressey, Andrew and Tzokas, Nikolaos",
title = "A Cultural Perspective of Relationship Orientation: Using Organisational Culture to Support a Supply Relationship Orientation",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "169-194",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00008"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {O'Malley:2006:0267-257X:195,
author = "O'Malley, Lisa and Ryan, Annmarie",
title = "Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "195-214",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00009"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
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@article {Harker:2006:0267-257X:215,
author = "Harker, Michael John and Egan, John",
title = "The Past, Present and Future of Relationship Marketing",
journal = "Journal of Marketing Management",
volume = "22",
number = "1",
year = "2006",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2006-02-01T00:00:00",
pages = "215-242",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2006/00000022/00000001/art00010"
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg"
}