Relationship Marketing: Theory, Applications and Future Research Directions

Authors: Pressey, Andrew; Tzokas, Nikolaos

Source: Journal of Marketing Management, Volume 22, Number 1, February 2006 , pp. 1-4(4)

Publisher: Routledge, part of the Taylor & Francis Group

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725706776022254

Publication date: 2006-02-01

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