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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 22, Number 1, February 2006

Relationship Marketing: Theory, Applications and Future Research Directions
pp. 1-4(4)
Authors: Pressey, Andrew; Tzokas, Nikolaos

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Fact and Fallacy in Retention Marketing
pp. 5-23(19)
Authors: East, Robert; Hammond, Kathy; Gendall, Philip

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The Impact of Loyalty Programmes on Repeat Purchase Behaviour
pp. 61-88(28)
Authors: Meyer-Waarden, Lars; Benavent, Christophe

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Customer Relationship Management: from Strategy to Implementation
pp. 135-168(34)
Authors: Payne, Adrian; Frow, Pennie

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The Past, Present and Future of Relationship Marketing
pp. 215-242(28)
Authors: Harker, Michael John; Egan, John

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