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'On A Low Road': The 2005 Conservative Campaign

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Abstract:

This article examines the Conservative Party campaign of the 2005 General Election and argues that it was a singular failure of the Party not to develop a 'central theme' in their appeal to the electorate. Instead, similar to the 2001 Election, there was far too much emphasis placed upon immediate policy propositions which merely acquiesced in a portrayal of the party 'product' - by their opponents and by important sections of the media - in single issue extremist terms. To examine such a claim, the article concentrates on the medium to short campaign and in the process utilises a framework for election campaign analysis as outlined by Wring (2002).

Keywords: CONSERVATIVE PARTY; POLITICAL CAMPAIGNING; POLITICAL MARKETING; UK GENERAL ELECTION

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725705775194120

Publication date: November 1, 2005

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