'On A Low Road': The 2005 Conservative Campaign
Abstract:This article examines the Conservative Party campaign of the 2005 General Election and argues that it was a singular failure of the Party not to develop a 'central theme' in their appeal to the electorate. Instead, similar to the 2001 Election, there was far too much emphasis placed upon immediate policy propositions which merely acquiesced in a portrayal of the party 'product' - by their opponents and by important sections of the media - in single issue extremist terms. To examine such a claim, the article concentrates on the medium to short campaign and in the process utilises a framework for election campaign analysis as outlined by Wring (2002).
Document Type: Research Article
Publication date: November 1, 2005