Skip to main content

Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves

Buy Article:

$47.50 plus tax (Refund Policy)

Labour's 2005 election campaign was extensively underpinned by political marketing. This resulted in a campaign of unequal halves; generic and populist at national level; focused and individualised at local level. This article describes the text of Labour's campaign, and its response to its environment, focusing upon its image management strategies in response to the political and media environment within which it operated. This also included the Conservatives and an increasing overlap between politics and celebrity culture. This campaign saw a continuation and sophistication of marketing strategies and technologies, enabling parties to target individual, strategically important, voters. A specific personalised message was presented to 2% of the electorate, while a broad image was promoted to the rest of the populace. With an election focused on a targeted minority of the electorate, it is argued that far from being a force to enhance democracy, marketing at the 2005 election challenges the ideals upon which the democratic process of politics is premised.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: 2005 ELECTION CAMPAIGN; POLITICAL MARKETING; STRATEGIC TARGETING

Document Type: Research Article

Publication date: 2005-11-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more